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Marketing 3.0 believes that consumers are complete human beings whose other needs and hopes should never be neglected. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. Marketing 3.0 lifts the concept of marketing into the arena of human aspirations, values, and spirit. In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" marketing 3.Examines companies that are ahead of the curve, such as S. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating.Explains the future of marketing, along with why most marketers are stuck in the past In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
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Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. Nesta obra, junto com Hermawan Kartajaya e Iwan Setiawan, Kotler examina as importantes transformações na passagem do marketing tradicional para o digital (4.0). The new model for marketing- Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Science Fiction & Fantasy - Available Now.Armchair Explorers for Children and Teens.